Recruitment & Publicity

The Navy used the uniform as a recruitment tool, pointing out the specifics of the design as well as its couture pedigree. One photo booklet, A Letter From Naval Reserve Midshipmen’s School (WR) Northampton, MA, was design to be mailed by a WAVE officer candidate to family and friends. While pictures of the WAVES in action (and, by extension, the uniform) are scattered throughout, five of the thirty-two pages in the booklet are devoted just to describing what the women wore. Mainbocher’s name is mentioned twice. The uniform, “of which we are so proud,” is described as “soft but trim” with “extremely glamorous lines.”

THIS PAGE IS PROVIDED COURTESY OF Gail Ann Bonham

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